Higher quality products made with a sensible amount of recycled material are a better environmental value than products made with 100% recycled material. The reason: higher quality, better performing products allow users to use less. That means less waste heading to the landfill - and less impact on the environment. All of the paper products that you see below meet or exceed EPA guidelines for minimum post consumer waste content: Paper Towels 40%, Bathroom Tissue 20%, and Facial Tissue 10%.