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KLEENEX®
About KIMBERLY-CLARK PROFESSIONAL*:
For more than a century, KIMBERLY-CLARK PROFESSIONAL* has been transforming insights and technologies into innovative
products and services that improve the health, hygiene and well-being of nearly a quarter of the world's
population. Their history of innovation began with their founders who established a culture that encouraged
entrepreneurial spirit, experimentation in product development and creativity in marketing. As KIMBERLY-CLARK PROFESSIONAL* grew so did their reputation as a company that turns ideas into beneficial realities for their
customers, shoppers and users.
Ever since KLEENEX® tissue went on the market in 1924, it has been the number one brand of facial tissue
in the world and has become a genuine American icon. Along the way there have been many packaging
innovations including a distinctive quadrant design singled out by the Museum of Modern Art in 1949, in an
exhibition called Modern Art in Your Life, an attractive upright designer package and the most recent
oval-shaped packages to name a few. Kimberly Clark continued to improve the landscape of facial tissue
by introducing product extensions such as its KLEENEX® With Lotion, and recently the KLEENEX® Anti-Viral
facial tissue new-to-the-world product innovation that kills 99.9% of cold and flu viruses - within 15
minutes.
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