Betty Mills Partners with Kimberly-Clark Professional to Offer Greater Online Selection for Betty Mills Customers
San Mateo, CA (January 16, 2007): The Betty Mills Company and Kimberly-Clark Professional have announced a strategic marketing partnership to increase online product awareness for brands such as KLEENEX®, SCOTT®, WYPALL*, KIMCARE*, and Kimberly-Clark Professional* and to bring improved pricing and product selection to the Betty Mills customer.
In today's e-commerce age of online shopping, offering the most up-to-date product information, the greatest product selection and most competitive prices are crucial to maintaining market leadership. Through its partnership with The Betty Mills Company, one of America's leading online suppliers of cleaning, facility, and outdoor products, Kimberly-Clark Professional, a globally recognized market leader of such brands as KLEENGUARD*, KIMTECH*, SCOTT®, KLEENEX®, and WYPALL*, will enjoy the benefits of Betty's highly strategic marketing toolset by entering Betty Mills' Partner Opportunity Program (POP). Through an exclusive array of marketing tools, Betty's POP offers a unique business partnership aimed at increasing brand visibility and online sales by up to 300% or more. In fact, Betty Mills' POP creates an efficient system for customers to buy and receive products by applying Betty's expertise in technology and marketing to the janitorial industry.
"We have been following The Betty Mills Company's impressive success when entering into strategic marketing agreements with POP Partners," said Peter Leahy, Customer Marketing Manager for Kimberly-Clark Professional. "We believe that Betty Mills' strategic online marketing campaign tailored to our company's needs for a more powerful e-commerce presence will result in a stronger focus on online sales.
The Betty Mills Company's POP has had a strong history of success with its POP marketing partners. Indeed, Betty Mills clients engaged in Betty's unique marketing campaign have often doubled, tripled or even quadrupled their online sales, while significantly enhancing the online visibility of their brands.
The Betty Mills Company is excited about partnering with Kimberly-Clark Professional. "The Kimberly-Clark Professional* brands are associated with great tradition, innovation and quality. We, are proud to become an online retailer of Kimberly-Clark Professional* products" explained David Schulhof, VP of Merchandising at Betty Mills. "We believe this arrangement will directly benefit the Betty Mills customer as we will be able to provide the most up-to-date information, the greatest product selection, as well as specials and promotions of Kimberly-Clark Professional* products."
The Betty Mills Company is constantly on the lookout for new business partners to add to its ever-growing list of POP partners. To find out more about The Betty Mills Company's POP, please visit http://www.BettyMills.com/partners/kimberlyclark.
Companies interested in investigating a strategic marketing relationship with The Betty Mills Co. should call 1-800-BettyMills or e-mail betty@bettymills.com. For press related questions regarding The Betty Mills Company, please contact Eszter Szikora at (650)440-9573.
About Betty Mills
Based in San Mateo, Calif., The Betty Mills Company is one of America's leading suppliers of cleaning, facility, and office products, as well as office furniture and outdoor storage products. Carrying more than 50,000 brand-leading products shipped right to your door, Betty Mills offers a high level of customer service to large and small businesses including government agencies, military and educational institutions, cleaning service companies, and individual consumers. With discounts up to 50% and over 55 fully stocked national warehouse locations, Betty Mills offers a comfortable and easy online shopping experience for everyone who likes to buy smart and save big. More information about The Betty Mills Co. can be found at www.bettymills.com or by calling 1-800-BettyMills.
About Kimberly-Clark Professional
Kimberly-Clark Professional offers a range of well-known brands and product solutions for workplace settings, Do-It-Yourselfers (DIY) and away-from-home washrooms. Kimberly-Clark Professional* workplace products include safety apparel, gloves and related accessories as well as task-engineered wipers for both "clean" and "dirty" manufacturing environments. DIY and professional contractor products include solutions for home improvement and automotive projects that make fixing up and cleaning up fast, easy and efficient. Known for innovative, quality solutions, Kimberly-Clark Professional's pioneering products include Coreless Bath Tissue, JRT* Bath Tissue, the KIMCARE* ALL-N-1 Skin Care System and KIMTECH* Wipers. Kimberly-Clark Professional's well-known brands include KLEENEX®, SCOTT®, WYPALL*, KIMTECH*, KLEENGUARD* and KIMCARE*. Kimberly-Clark Professional, located in Roswell, Ga., is one of Kimberly-Clark Corporation's (NYSE: KMB) four business segments and can be visited on the web at www.kcprofessional.com
® Registered Trademark or * Trademark of Kimberly-Clark Worldwide, Inc.
View / Edit Cart |
Check Out |
Sign In / New |
Easy Re-Order |
Order Tracking |
Help Center
