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San Mateo, CA : Feb 26, 2007
Leading Outdoor Product Manufacturers Join Betty Mills to Reach Untapped Online Market
San Mateo, CA (February 26, 2007): The Betty Mills Company announced today that it has entered into new marketing partnerships with Handy Home Products and Sunsational Products, Inc. to provide the best online selection of outdoor storage solutions.
100% year-over-year revenue growth with Betty Mills' POP
The Betty Mills Company, America's No.1 online destination for outdoor products pioneered the business of selling large storage sheds online. Long before others thought it possible, Betty Mills forged relationships with top outdoor manufacturers to help create a reliable method of delivering storage buildings to customers nationwide. Now the company with an ongoing plan to become the go-to place for online storage solutions introduces 2 new manufacturers to its increasingly successful Partner Opportunity Program (POP). Betty Mills' POP is a one-of-a-kind online business partnership aimed to dramatically increase customer awareness and online sales. Through an exclusive array of marketing tools and direct communication with manufacturers Betty Mills' POP delivers an impressive 100% year-over-year revenue growth for partner companies.
Internet's biggest and best shed selection on the Betty Mills website
These remarkable results made a memorable impression on Betty Mills' new marketing partners, Handy Home Products, Inc., America's leading provider of ready-to-assemble wooden storage and recreational building kits and Sunsational Products, Inc., an innovator of door and window awnings, patio shade solutions, outdoor furniture, and privacy screens.
"Handy Home Products is committed to partnering with best-in-class companies to represent our product line," said Nick Nagy, VP of Sales & Marketing for Handy Home Products. "Betty Mills not only excels at providing leading-edge online marketing services but also has an established, solid customer base and a successful technical infrastructure in place that will help us reach out to the increasingly important online market."
"We are excited about the potential opportunities that this new partnership brings to Sunsational Products, Inc.," said Claudia Maqueo, Customer Service Director at Sunsational. "As a leading innovator of the easy-to-install custom awnings market, we seek to partner with companies that share a common interest in providing high quality products paired with outstanding customer service. We are confident that this active partnership with Betty Mills will deliver the kind of growth, return and exposure that Betty Mills is known for."
"The alliance of Betty Mills and its new outdoor POP partners combines the strengths of our companies," explained Brad Kaiser, Director Of Outdoor Products at Betty Mills. "Betty Mills' marketing expertise and unique support services will enable these top manufacturers to significantly increase their brand visibility and boost their online sales. Betty Mills will also benefit, as we can incorporate these new outstanding product lines into our substantial outdoor category and offer the Internet's biggest and best product selection to the Betty Mills customer."
To find out more about The Betty Mills Company's POP, please visit http://www.bettymills.com/pop2. Companies interested in investigating a strategic marketing relationship with The Betty Mills Co. should call 1-800-BettyMills or e-mail pop@bettymills.com. For press related questions regarding The Betty Mills Company, please contact Eszter Szikora at (650)440-9573.
About Betty Mills
The Betty Mills Company is America's No.1 online destination for janitorial & facility products, outdoor sheds, and breakroom products. Carrying more than 50,000 brand name products shipped right to your door, Betty Mills offers superior customer service, fast delivery and deeply discounted prices to large and small businesses including government agencies, military and educational institutions, cleaning service companies, and individual consumers. With discounts up to 50% and over 55 fully stocked national warehouse locations, Betty Mills offers a pleasant online shopping experience for everyone who likes to buy smart and save big.
The Betty Mills Company's headquarter is located in San Mateo, CA. For more information, please visit www.bettymills.com.
About Handy Home Products
Established in 1978, Handy Home Products has become America's leading provider of ready-to-assemble wooden storage and recreational building kits. The company operates a 200,000 sq. ft. state-of-the-art manufacturing and distribution facility in Monroe, Michigan. Handy Home has grown as a result of its commitment to superior quality, innovative products, simple solutions and customer satisfaction. For more information, please visit www.handyhome.com.
About Sunsational Products, Inc.
Established in 2000, Sunsational Products, Inc. is an innovator of "Do-It-Yourself" window awnings and exterior solar shades. Sunsational prides itself in custom designing, engineering and manufacturing durable, aesthetically pleasing and eco-friendly products that turn the backyard into an inviting outdoor living space. Sunsational Products, Inc. is headquartered in Tempe, AZ. For more information, please visit www.sunsationalshades.com.
Contact:
The Betty Mills Company
Eszter Szikora, 650-440-9573
eszter@bettymills.com
Handy Home Products
Dave Davis, 734-242-6900 ext.240
ddavis@handyhome.com
Sunsational Products, Inc.
Claudia Maqueo, 480-756-8899
CMaqueo@multi-reach.com
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