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San Mateo, CA: June, 2005
The Betty Mills Co. Signs Two Strategic Marketing Agreements with Shed Manufacturers; Manufacturers Duramax and Suncast Sign Agreements to Maximize Online Visibility and Sales
SAN MATEO, Calif. -- The Betty Mills Co., a leader in the online sales of office, facility and cleaning supplies, today announced it has signed strategic marketing agreements with shed manufacturers Duramax and Suncast.
According to the new marketing agreements, the Betty Mills Co. will increase visibility and maximize sales potential for both Suncast and Duramax by targeting facility managers and homeowners through e-mail, online advertising and direct mail pieces. The Betty Mills Co. will also use its affiliate network of Internet sites to create a more powerful online presence for both companies.
"An increased Web presence and a stronger focus on online sales will benefit both of these companies," said David Schulhof, vice president of marketing for the Betty Mills Co. "Both Duramax and Suncast have great products to offer, and we're pleased to help them enhance their businesses."
The Betty Mills Co. has an impressive record of success when entering into strategic marketing agreements. Recently, one Betty Mills client engaged in a similar marketing campaign that more than quadrupled the sales of its product on the Betty Mills Web site in just one month. Both Duramax and Suncast anticipate similar results.
"With this marketing agreement in place, we are hoping to see a significant increase in our online sales," said Viken Ohanesian, general manager of Duramax. "We know that creating a strong online presence and working closely with Betty Mills will have a significant positive impact on our business."
As part of its agreement with the Betty Mills Co., Suncast, which previously did not work with a distributor, will have its sheds stocked through a Chicago-based distributor. "Our strategic agreement with Betty Mills will enhance our online visibility and Internet sales potential," said Dean Mitchell, vice president of sales and marketing at Suncast.
The Betty Mills Web site offers more than 100 outdoor storage solutions, such as sheds, carports and canopies. The company also specializes in offering more than 30,000 high-quality cleaning and janitorial supplies such as buckets, toilet paper and soap dispensers as well as office products and supplies from calendars and rubber bands to office furniture and file cabinets. In addition, products from brand-name providers like 3M, Avery, Clorox, GBC, GOJO, Georgia Pacific, HON, Hoover, Johnson & Johnson, Rubbermaid and many others are easily ordered online at the Betty Mills Co. Web site. The Betty Mills Co. now ships from more than 50 locations nationwide.
Companies interested in investigating strategic marketing relationships with the Betty Mills Co. should call 800-BettyMills or e-mail betty@bettymills.com.
About the Betty Mills Co.
Based in San Mateo, Calif., the Betty Mills Co. is one of America's leading suppliers of cleaning, facility and maintenance products, as well as general office supplies and equipment, carrying more than 30,000 products priced as much as 50 percent lower than typical retail prices. The company provides brand-leading products and old-fashioned customer service while specializing in enhancing the shopping experience for its customers. More information about the Betty Mills Co. can be found at www.bettymills.com or by calling 800-BettyMills.
About Duramax
Duramax Building Products is a market leader in the sale of large-size vinyl storage sheds. Duramax sheds are recognized as the most durable and affordable large-size sheds available in the marketplace today. The patented combination of vinyl walls reinforced with a steel structure allows Duramax to dominate in the storage category. Its products, which are drop-shipped nationwide, range from the popular Yardsaver 5- x 3-foot model to the large Woodbridge 10- x 13-foot model. Duramax is a division of US Polymers Inc., which was founded in 1983 and is located in Commerce, Calif.
About Suncast
Suncast Corp., founded in 1984, is an innovative manufacturer of durable products that combine style and function for the home. The Batavia, Ill.-based manufacturer is a market leader in many product categories, with more than 1,000 items, sold though authorized retailers in more than 25,000 locations nationwide. Suncast is headquartered in the company's 600,000-square foot Batavia plant, which houses more than 90 production lines and converts over 100 million pounds of plastic annually. Suncast's product families include lawn and garden, home storage, outdoor storage and snow tools.
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