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San Mateo, CA: Feb 16, 2005
The Betty Mills Company Signs Strategic Marketing Agreement with GBC Commercial & Consumer Group
Betty Mills' experience in online marketing to increase visibility and exposure for GBC products
SAN MATEO, Calif. - February 16, 2005 - The Betty Mills Company, a leader in the online sales of office, facility and cleaning supplies, today announced it has finalized a strategic marketing agreement with GBC Commercial & Consumer Group.
GBC, a world leader in products that bind, laminate and display information, sought to partner with Betty Mills to raise visibility and sales of its products on the Betty Mills Web site (www.bettymills.com).
"We know there is great potential to sell products online and we felt online shoppers weren't getting enough exposure to our products," said Frank Riley, director of national accounts, national sales manager for GBC. "Betty Mills has vast experience in increasing product visibility and sales, and we are looking forward to seeing the results of this agreement."
The marketing efforts detailed in the agreement will begin in February and run through October. They include targeting potential professional users via e-mail, online advertising and direct mail pieces, and by using Betty Mills' affiliate network to create greater visibility for GBC products.
"The first step to increasing online sales is to realize how big the online market is and the importance of being well represented in it," said David Schulhof, vice president of marketing for The Betty Mills Company. "GBC is aware of what we have done to increase visibility of other manufacturers' products and has seen our online sales of these products increase dramatically. With a positive return on investment, the decision to fund a marketing campaign with Betty Mills is a no-brainer!"
Betty Mills has made similar strategic marketing agreements with other clients whose products are offered on the Betty Mills site. The results of these specific marketing campaigns have more than quadrupled the sales of targeted products.
Today, the Betty Mills Web site offers more than 30,000 high-quality office products and supplies from calendars and rubber bands to office furniture and file cabinets, as well as cleaning and janitorial supplies such as buckets, toilet paper and soap dispensers. In addition, products from brand-name providers like 3M, Avery, Clorox, Georgia Pacific, HON, Hoover, Johnson & Johnson, Rubbermaid and many others are easily ordered online at The Betty Mills Company Web site. Betty Mills also specializes in offering numerous indoor and outdoor storage solutions, such as storage sheds, carports and canopies.
Because Betty Mills offers services to help its clients increase sales through online marketing, The Betty Mills Company has distinguished itself from competing distributors that do not offer similar services.
Companies interested in investigating strategic marketing relationships with The Betty Mills Company should call 800-BettyMills or email betty@bettymills.com.
About Betty Mills
Based in San Mateo, California, The Betty Mills Company is one of America's leading suppliers of cleaning, facility and maintenance products, as well as general office supplies and equipment, carrying more than 30,000 products priced as much as 50 percent lower than typical retail prices. The company provides brand-leading products and old-fashioned customer service while specializing in enhancing the shopping experience for its customers. More information about The Betty Mills Company can be found at www.bettymills.com or by calling 800-BettyMills.
About GBC Commercial & Consumer Group
GBC (Nasdaq: GBND) was founded in 1947 and is a world leader in products that bind, laminate, and display information enabling people to accomplish more at work, school and home. GBC's products are marketed in over 100 countries under the GBC, Quartet and Ibico brands, and they help people enhance printed materials and organize and communicate ideas.
The Betty Mills Company Contacts:
Rachel Atkinson, Politis Communications, 801-523-3730(wk), ratkinson@politis.com or
David Politis, Politis Communications, 801-523-3730(wk), 801-556-8184(cell), dpolitis@politis.com
GBC Commercial & Consumer Group Contact:
Frank Riley, 847-745-7782(wk), FRiley@GBC.com
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