GOJO Quintuples Online Sales with The Betty Mills Co. in the First Month of Their Strategic Marketing Relationship
SAN MATEO, Calif. -- Betty Mills' experience in online marketing increases visibility and exposure for GOJO products
Quintuple online sales in one month? Sounds like a pitch from one of those late-night cable television commercials. But that's exactly what The Betty Mills Co. did in October with GOJO. That and more.
During the past several years, The Betty Mills Co. has become a leader in the online sales of cleaning, facility and office supplies, which means it's figured out some of the "secret sauce" behind successful online sales and marketing campaigns.
Understanding that expertise led GOJO (a leading manufacturer of hand-hygiene and skin-care products) to partner with Betty Mills, and the initial results were "nothing short of amazing," said Michael Lapides, vice president of channel development with GOJO. In fact, sales of GOJO products on the Betty Mills Web site were five times greater in October than they were in the three previous months. "The results of the online marketing agreement with Betty Mills have been nothing short of amazing, and we've only completed the first month of the campaign," Lapides said. "We are extremely pleased with the difference Betty Mills' expertise in online marketing has made in the sale of GOJO products."
The increase in online sales was a result of a strategic online marketing agreement GOJO established with Betty Mills in October to increase exposure, visibility and online sales of sanitizers and skin care products, such as PURELL(R). The agreement includes targeting potential professional users via e-mail, online advertising and direct mail pieces, and by using Betty Mills' affiliate network to create a greater visibility for GOJO products.
Today, business managers and key purchasing decision makers buy more cleaning and office supplies online than they have in the past," said David Schulhof, vice president of marketing at Betty Mills. "Many manufacturers are missing out on opportunities they might otherwise have because they're not maximizing their online marketing efforts. If you are well represented online, you can strengthen your brand, augment exposure and ultimately move a lot of product."
Because Betty Mills offers services to help its clients increase sales through online marketing, The Betty Mills Co. has distinguished itself from competing distributors that do not offer similar services.
"Working with a company that has experience in online marketing will benefit any manufacturer that sells its products on the Web," Schulhof said. "Because the results of online marketing are evidenced through advertising and increased sales, for every dollar spent, it's like getting three in return."
Companies interested in investigating strategic marketing relationships with The Betty Mills Co. should call 800-BettyMills or e-mail betty@bettymills.com.
About Betty Mills
Based in San Mateo, Calif., The Betty Mills Co. is one of America's leading suppliers of cleaning, facility and maintenance products, as well as general office supplies and equipment, carrying more than 30,000 products priced as much as 50 percent lower than typical retail prices. The company provides brand-leading products and old-fashioned customer service while specializing in enhancing the shopping experience for its customers. More information about The Betty Mills Co. can be found at www.bettymills.com or by calling 800-BettyMills.
About GOJO Industries
GOJO Industries Inc. is the inventor of PURELL Instant Hand Sanitizer and manufactures PROVON(R) and GOJO(R) brand professional skin care products. The company has a nearly 60-year history of leadership in improving well-being through hand hygiene and healthy skin. GOJO has products and programs to kill germs on hands and solve skin care-related problems in a variety of markets, including healthcare, foodservice, manufacturing, automotive, education and government. GOJO is a privately held corporation headquartered in Akron, Ohio, with offices in the United Kingdom, Japan and Brazil. For more information about GOJO, visit www.gojo.com.
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