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Medical Generic OTC Meds Vitamins & OTC Meds Multi-Vitamin Hero Nutritionals BFG45811

Hero Nutritionals MultiVitamin + Vegetarian

Item # BFG 45811 by Hero Nutritionals (Mfg. Part # 45811, UPC # 613098-834473)


Established in 1995, Hero Nutritionals is the leader in creating innovative & unique delivery systems in the natural products industry. Hero made vitamin history by being the first company to put vitamins & minerals into a gummy delivery system.

Ms. Hodges, Founder & CEO, landed on the idea of formulating high quality, nutritionally sound children's supplements in the mid-90's as she observed her nieces & other children gobbling up candies, particularly multi-flavored gummy bears. Ms. Hodges also observed her sister's need to constantly remind her children to "take your vitamins".

Conventional supplements were not very appealing to the children because of their crunchy bite, chalkiness & unpleasant after-taste. Concerned about the health & well-being of children, Ms. Hodges began consulting with children's nutritionists, food chemists & production experts. The challenge was to create a new children's nutritional delivery system incorporating the delightful taste of gummy bears without sacrificing nutritional value.

Two years later, the first all natural gummy vitamin was ready for market & has since become the #1 selling children's vitamin in the industry.


  • Quantity : 1

  • Size : 60 Count

BFG45811 - Hero NutritionalsMultiVitamin + Vegetarian
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Retail Price: $20.29
BettyMills Discount Price: $15.03 Each
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